One of the best ways to start a business is to take your passion and find a way to turn that into a business. You need to start with a dream as your foundation. If you don’t have passion for your work then you won’t have the motivation and energy to keep pushing through obstacles, you won’t be willing to take the necessary risks required to succeed and you won’t be able to sell your dream to others. It’s an unfortunate reality that once a business reaches the beginning of its third year, its chances of surviving drop dramatically. Only about 44% of businesses live to see their fourth year.